The UK’s privacy regulator has expressed concerns about Google’s proposed cookie replacements, stating that they must do more to safeguard consumer privacy in the UK. According to internal documents, Google’s Privacy Sandbox initiative, aimed at phasing out third-party cookies and reducing tracking, leaves gaps that could compromise anonymity.
The Information Commissioner’s Office (ICO) has reportedly drafted a report highlighting the potential for exploitation within Google’s proposed technology. Despite Google’s plans to eliminate third-party cookies by the latter half of 2024, the ICO is pushing for changes to enhance privacy protections.
