The Indian government has launched several initiatives to strengthen consumer protection, focusing on leveraging technology and enhancing online safety. Key developments include the introduction of the AI-enabled National Consumer Helpline, the e-Maap Portal, and the Jago Grahak Jago mobile application. These initiatives aim to expedite the resolution of consumer complaints and empower citizens to make informed choices. The government has also made significant progress through the three-tier consumer court system.
Major e-commerce platforms have pledged to enhance online shopping security, reflecting the government’s commitment to ensuring consumer confidence. foster new productive forces and drive high-quality development. The Consumer Protection Authority is drafting new guidelines to regulate surrogate advertising. The CCPA has already taken action against companies for non-compliance.
