AI innovation in digital commerce provides marketers with new opportunities for growth and efficiency. This is especially true in personalization, automation, and content exploration. Personalization is a mature use case where AI is critical in personalized discovery, product recommendations, and conversational commerce.
To get started with AI in digital commerce, establish AI governance, identify the top ROI-generating use cases, pilot and scale the most impactful use case, and prioritise and pilot other opportunities.
