An age verification trade organization is urging the UK government to swiftly adopt regulations allowing stores to use age assurance technology when selling alcohol. In a letter to the UK Home Office, the Age Verification Providers Association (AVPA) argues that the country may lose its first-mover advantage in digital proof of age and age estimation if it does not make the right regulatory moves.
In January, the UK government launched a consultation on legally adopting digital identity for age verification in alcohol sales. The changes would also include amending the Licensing Act 2003 which only allows age verification for alcohol sales in person, without the aid of technology.