The Austrian privacy rights group Noyb filed a supporting complaint with the Austrian Data Protection Authority (DPA) against Meta regarding its policy that requires users on Instagram and Facebook to pay a €251.88 annual subscription when they do not consent to being tracked.
Namely, Noyb accused Meta of such an action, claiming it illegal under Article 7 of the General Data Protection Regulation (GDPR), as withdrawing consent should be as ‘easy as giving it.’