Data privacy has become a forefront issue among leaders, and it is recognized as a crucial business need. Consumers are aware of this, with many placing a high priority on data privacy for their browsing and purchasing decisions.
This sentiment is supported by the 2023 IAPP Privacy and Consumer Trust report, which reveals that nearly 68% of the approximately 5,000 global consumers surveyed are concerned about their data privacy. It is more than a fleeting concern; it is a key factor influencing where modern consumers shop online.
