Underscoring its commitment to improving privacy protection, Google (GOOGL.O) announced its plan to start testing a new feature within its Chrome browser. The Google Chrome tracking protection feature will roll out to 1 percent of users worldwide.
With this, select users will have a browsing experience that boasts default restrictions on cross-site tracking. This move aims to curtail the use of third-party cookies that advertisers employ to monitor consumers. Moreover, the tech giant intends to eliminate third-party cookies entirely by the latter half of 2024.
