An advocacy group, NOYB, criticized Meta for planning to use personal data for AI training without user consent, prompting action from privacy authorities across Europe. Meta’s policy changes, effective June 26, enable the use of personal posts, images, and tracking data for AI technology, leading to 11 complaints filed in multiple countries. This raises concerns regarding the government’s oversight of digital privacy practices.
Meta defended its practices, citing legitimate interest, but NOYB argued for opt-in consent, highlighting ongoing debates surrounding digital ethics and regulatory compliance.