Spending on political advertising in the US is expected to increase by 30% this year compared to the last presidential election in 2020. This surge is primarily driven by higher spending on digital platforms, which have become increasingly popular for political campaigns. The research also estimates that the total spending on political advertising in the US will reach $12.3 billion this year.
One of the reasons for the larger advertising budgets of political candidates is the increased donations from polarized voters and the availability of fundraising platforms that make it easier to donate to multiple campaigns.
