The European Commission and the Council of the European Union debate over initiatives to streamline the work of influencers online. Discussions surround influencers’ impact on their followers, their rivalry with traditional media services relative to advertising revenue and audience size, and the need for awareness on the part of influencers when it comes to regulations governing their trade and the impact of the content they share.
To this end, the Commission, using public consultations, is on a mission to ascertain whether existing legislation can be applied in the area. It also seeks to better inform the Digital Fairness Act set to come on board soon.
