In 2021, e-commerce alone in ASEAN was valued at US$170 billion in gross merchandise value and is projected to reach US$360 billion by 2025 and US$1 trillion by 2030.
Thailand is one of the countries in ASEAN and Asia that witnessed the fastest growth in digital infrastructure and accessibility, a trend that has been further accelerated by the COVID-19 pandemic. Thailand boasts the second-largest penetration of e-consumers in ASEAN, at 48 million internet users and 9 million new digital consumers.
