In the past, Eswatini underwent significant political upheaval, driven by governance issues exacerbated by the COVID-19 pandemic, with digital media exposing societal awareness of political flaws. During this period, the government enacted the Data Protection Act 2022 amidst increasing internet usage and digitalization.
This comprehensive legislation addressed the collection, processing, and disclosure of personal data, with Section 44 crucially granting citizens the right to cease unsolicited electronic communications, including digital marketing. Consequently, there was a heightened focus on public awareness campaigns promoting digital hygiene and safety to mitigate risks and safeguard personal information in the digital sphere.
