The lawsuit claims that the algorithm used in its “Buy Box” feature steers shoppers towards higher-priced items, while obscuring lower-priced options with faster delivery times. The complaint argues that this practice is deceptive, as it prioritizes Amazon’s profits over consumer satisfaction.
This case is distinct from other litigations concerning the “Buy Box” as it focuses on the harm caused to consumers by deceptive practices, rather than antitrust violations or harm to sellers.