According to the Economist, the world of social media platforms is undergoing a significant transformation, with video content taking the spotlight and personal sharing and posting on the decline. TikTok, a popular Chinese-owned short-video app, has played a crucial role in this shift since its launch in 2017, captivating young users and inspiring a wave of copycats.
In response, major platforms such as Meta (including Facebook and Instagram), Pinterest, Snapchat, and YouTube have added video features to stay relevant.
