The White House is spearheading efforts to address the rising threat of deepfakes and AI-enabled scams, aiming to establish itself as a role model for content authentication.
At the Fortune Brainstorm AI conference, director of the White House’s Office of Science and Technology Policy, highlighted initiatives outlined in President Biden’s recent Executive Order on AI, emphasising the development of guidance for content authentication and watermarking. While details on watermarking implementation are limited.