The metaverse is an immersive, virtual, global, always-on space where people, including children and teens, go to socialize, learn, create, shop, game and share and it is Built through the highly sophisticated use of AI, machine learning and other emerging technologies.
Children have limited knowledge, experience, sophistication, and maturity. Advertisers should recognize that younger children have a limited capacity to evaluate the credibility of information. So, the Children’s Online Privacy Protection Rule (COPPA), apply to the metaverse just as it applies on any other platform.
